The Indian beverage industry is rapidly evolving, driven by changing consumer preferences and continuous innovation. Consumers are now continuously looking for more than flavour-packed refreshers. They are seeking drinks that align with their wellness goals. Functional beverages that offer health benefits, beyond hydration are steadily moving into the mainstream.
According to RestaurantIndia.in, the Indian consumers are becoming increasingly health conscious and are shifting towards healthier drink options in both the alcoholic and non-alcoholic spaces. This shift has sparked a rise in demand for natural sweeteners like stevia and other low-sugar alternatives. This presents both an opportunity and a challenge to innovate with their seasonal menus while staying aligned with evolving health preferences.
With soaring temperatures, the thirst for refreshing and indulgent beverage is set to peak. However, with health taking the centre stage, there is a clear shift towards guilt- free refreshers that don’t compromise on the taste and experience. MONIN’s PURE range is free from added sugars and preservatives offering a more mindful way of enjoying the summer bestsellers.
Whether it is the zesty Virgin Mojito, a cooling Watermelon Cooler, MONIN PURE is your go-to partner. Curated for today’s health-aware consumers, reimagine your beverage menu this summer without sacrificing flavour and creativity with MONIN PURE.
Your Summer Bestsellers ft. PURE by MONIN
a) Flamingo Splash AKA Peach Apricot Iced Tea
A classic! This tea-based mocktail is both refreshing and fragrant. This is an elegant drink perfect for gatherings. However, a single serving of a regular Peach Iced Tea is almost equivalent to the recommended daily sugar intake. Here’s our healthy take on the evergreen Peach Iced Tea-
Ingredients
• 25 ML PURE by MONIN Peach Apricot
• 100 ML Brewed Earl Grey Tea
• Soda
• Ice
Garnish
Peach & Apricot Slices
Preparation
1. Shake the flavours with ice and Earl Grey tea, strain into a glass, and top with soda
2. Garnish with peach and apricot slices
b) Green Apple Mocktail
Experience the refreshing bite of Green Apple in a healthy way! Deliver the freshness and crisp of green apple with the soothing properties of green tea this summer. The Green Refresher is a healthy take on Green Apple Mocktail with a blend of MONIN PURE Green Apple, the earthy depths of green tea and the hydrating properties of cucumber!
Ingredients
• 30 ML PURE by MONIN Green Apple
• 60 ML Brewed Green Tea
• 60 ML Soda
• Ice
Garnish
Cucumber Slices
Preparation
1. Add PURE by MONIN Green Apple and ice, then top with brewed green tea and sod
2. Garnish with cucumber slices
c) Red Paradise
Call it “Very Berry Mocktail” or “Berry Bliss”, the Red Paradise is a fruity summer drink that combines the floral notes of hibiscus and the goodness of MONIN PURE Red Fruits. Give your Berry Bestseller a healthy twist with the MONIN PURE Red Fruits.
Ingredients
• 20 ML PURE by MONIN Red Fruits
• 100 ML Brewed Hibiscus Tea
• Ice
• Soda
Garnish
Strawberry Slices & Black Currant
Preparation
1. Combine flavours and hibiscus tea in a glass
2. Add ice, then top with soda
3. Garnish with fruits and edible flower
Time to get the First-Mover Advantage
The Functional Beverage Market of India has seen tremendous growth over the past five years positioning India as the 15th largest health and wellness market registering a year- over-year growth of 5.75%.The strategic selections that restaurants make today in curating their beverage menu will directly impact their ability to attract health- conscious consumers and stay competitive in the evolving market.
Elevate your dining experience and foster brand loyalty with a conscious step! Indian Consumers are preferring healthier alternatives to sweetened beverages and thus, MONIN PURE is here to stay. Explore our complete range of PURE here and facilitate guilt-free drinking. Tag us on Instagram (@moninindia) and share your summer bestsellers with a healthy twist.
