India’s domestic coffee consumption has increased substantially in the past few years owing to the growing awareness of coffee culture, higher disposable income and rising preference for coffee over tea. International travel, digital connectivity and media consumption have collectively accelerated the adoption of western consumption habits. The Coffee market in India is estimated to grow at 9.87% by the year 2033. Thus, coffee in this context has transcended its status as a mere beverage to become a cultural signifier of sophistication. The Indian consumers are also getting more discerning about the quality and origin of coffee.
In metro cities, coffee is still primarily driven by young professionals aged between 18-35, who not only view coffee as a stimulant but as an integral part of their identity. Meanwhile, in Tier 2 and Tier 3 cities, we realise early stages of coffee adoption.
MONIN Coffee Creativity Cup 2025
With the growing popularity of coffee in India and as a leading global brand in premium syrups and solutions, MONIN India introduced the MONIN Coffee Creativity Cup to elevate the art of coffee creativity. This year, MONIN unveiled the theme for MCCC 2025 “Alchemy of Flavours: A fusion of MONIN and exquisite coffee”. The theme embraces the skills of coffee-preparation while encouraging contestants to experiment with unique and expected flavour combinations with their espresso-based beverages.
We invited baristas and beverage innovators across India to embark on a sensory journey where mixology meets the world of exquisite coffee, creating a symphony of taste, flavours and aromas. We challenged the participants to elevate their designer coffee mocktail creations beyond mere taste and into the realm of storytelling.
We hosted three regional rounds of India in-
• North and East Regionals in Delhi
• West Regionals in Mumbai
• South Regionals in Bengaluru
And the MCCC Grand Finale in Jaipur.
Let the Show Begin!
Each regional round of MCCC 2025 rose the bar and standards high! The drinks were evaluated by esteemed jury members and industry leaders. We were thrilled to have names like Vaibhav Bindal, Ajit Joshi, Faaed Mohammad, Tejasvi Verma, Sangya Yadav, Paresh Gehi, Kruti Malgi, Claude Johnson and Asif Aslam to judge our regional rounds and bring their expertise and experience to the competition. While for our Grand Finale in Jaipur, we were elated to have Suhas Dwarakawala and Chandini Purnesh as our Sensory judges and Felix Daniel and Bhushan Pagdhare as our Technical judges to critically evaluate the drinks and flavours.
Here's a quick round-up of our Delhi Regionals, Mumbai Regionals and Bengaluru Regionals.
From each regional round, we shortlisted top 3-4 contestants and a total of 11 contestants who participated at the Grand Finale in Jaipur at Taffeta Coffee, Jaipur on 10th June 2025.
The event witnessed an Alchemy of Flavours with the base of Espresso and MONIN flavours like MONIN Agave, MONIN Amaretto, MONIN Passionfruit, MONIN Blueberry Fruit Mix, MONIN Red Grapefruit Fruit Mix and MONIN Yuzu Fruit Mix. And our top three winners- Harsita, Guruprasad and Navaneeth didn’t fail to mesmerise the judges with drinks like “Can’t Stop Sipping”, “Berry Blast” and “Maharani Sharbat Negroni”. Watch a quick snippet of our Finales.
Huge congratulations to Harsita who would be representing India in the finales at Kuala Lumpur, Malaysia in September 2025. We are all set to for the final Alchemy of Flavours at MCCC 2025!
Ready to show your coffee craft?
Stay tuned to our Instagram page (@moninindia) for more updates related to MONIN Coffee Creativity Cup 2026 and some interesting and insightful coffee workshops in your city. Feeling inspired? Start flavouring your coffee journey with the versatile MONIN Vanilla and MONIN Hazelnut available at your doorstep.
